A marketing campaign that gives a portion of alcohol gross sales to help pure landscapes on P.E.I. is again after a one-year hiatus as a consequence of COVID-19.
The Let’s Defend Our Island marketing campaign, a collaboration between Island Nature Belief and the PEI Liquor Management Fee, runs till Could 18.
Collaborating suppliers of beer, wine and spirits are donating as much as $1 from their gross sales of featured merchandise at PEILCC shops to Island Nature Belief.
Island Nature Belief is a membership-based, non-government, Canadian charity devoted to land conservation in Prince Edward Island since 1979.
Since 2016, funds from the marketing campaign have helped shield greater than 640 hectares of forest, wetlands and coast in P.E.I, the province mentioned in a information launch.
Two donations of properties in 2020 in Indian River and New Glasgow brings the overall Island Nature Belief pure areas with current path methods to seven.
Megan Harris, the group’s director of conservation, mentioned this yr’s marketing campaign will assist them proceed to take care of the paths along with internet hosting schooling and engagement alternatives.
“We’re stuffed with plans to make this summer time a good time for Islanders to reconnect with the Island’s stunning pure landscapes,” she mentioned within the launch.
Extra from CBC P.E.I.